Submission guidelines
How to write a release that gets picked up.
Ninety percent of what a good editor asks for is structural. Follow these guidelines and your first submission clears review on the first pass.
Structure
- Headline: 60–90 characters, factual, no clickbait framing.
- Dateline: city, state/country, date, then the release opens.
- Body: 300–800 words is the sweet spot. Include at least one direct quote from a named executive.
- Boilerplate: 60–100 word standing paragraph about the company at the end.
- Contact block: named PR or press contact with a real email and phone.
Multimedia
- One hero image is required for Google News; 1200x630px minimum, JPG or PNG.
- Up to three supporting assets: additional images, PDFs, or embedded YouTube/Vimeo links.
- Logos should be transparent PNGs and are attached separately from the hero image.
What we won't publish
- Unverifiable financial claims, cure-all health promises, or investment guarantees.
- Adult content, gambling promotions in restricted jurisdictions, or firearms retail.
- Anonymous crypto projects with no verifiable team or on-chain track record.
- Anything that would get the receiving outlets in hot water with their editorial standards.
Ticker and disclosure rules
- Public issuers: include the exchange and ticker on first mention.
- Forward-looking statements need a standard safe-harbor paragraph. We provide a template on request.
- Material non-public information triggers additional review — flag it in the submission notes.